by jove, I do think he is serious!!!
follow up post to same sociology list:
couple other ideas came to mind today after listening to a lecture on sustainability...seems to me that we need to be literate in areas outside of our traditional ones. areas that were once included in soc (early American soc), but have been neglected. these include evolution, biology, genetics, ecology; all of these have implications for sociology and sociologists. if we are not aware of the developments in these areas, then we cannot be great teachers, IMO. many of the non-social sciences are making claims about social behavior and social organization; they have more traction than we do because they come from a strong materialist-naturalist orientation. this is not going to change. this has been declared the century of the brain; we need to understand many of these topics much better than we do. in fact, i thought about writing a paper making a case that really what sociology should be interested in is how brains interact with each other; forget about selves or any of that other stuff.
i am sure someone will write such a paper someday; it would be nice for the discipline if it came from one of us rather than from a neuroscientist or a psychologist.