the easiest way to get masses of people to do something different is to identify the institutions that already control them and then revise the content of the institutions. like what Bush Co. has done the last eight years. they knew that Americans were obedient to the government, so all they had to do was to provide the populace with the words most associated with America and the American government (freedom, liberty, God, evil, good, sacrifice, etc.) and then do whatever they wanted under those auspices.
brilliant, really. evil, despicable, criminal, and certainly not planned (or maybe so), but brilliant nevertheless.
this is the fundamental problem that people don't recognize. we see ourselves as humans that have special qualities (like reason, cognition, etc.) and as such, are not susceptible to the same conditioning dynamics that other animals are; but we are wrong. we are first and foremost biological organisms and consequently, are subject to all of the dynamics and properties associated with biological organisms, hence our ability to be molded, manipulated, shaped, etc.
to the extent that we don't recognize how easily we are conditioned, those who benefit from our conditioning remain happy and content. feeding us words like freedom, liberty, choices, etc., keeps us from seeing the unfortunate reality of our condition.